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National Bad Ass Hair Day

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By: TOM BRANNA

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OGX’s latest new campaign takes aim at bad hair days. The band even celebrated “National Bad Ass Hair Day” with a new website, www.badasshairday.com, and social media campaign using #badasshairday. “There’s an overwhelming amount of talk about bad hair days, and it’s time to change the conversation,” said Dana Paris, chief marketing officer for OGX and Proganix. “At OGX, we’re beauty, pure and simple, the be-who-you-are and-rock-what-you’ve-got kind of beauty. We approach beauty in our own wa...

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